Vice-Chancellor of the University of Azad Jammu and Kashmir, Prof. Dr. Syed Nadeem Haider Bukhari, attended the inaugural ceremony of Pakistan Financial Literacy Week 2025 (PFLW 2025), held at the State Bank of Pakistan’s Muzaffarabad office. On this occasion, he highlighted the importance of financial literacy in empowering individuals—particularly youth and women—to make informed financial decisions and actively participate in the formal economy.

The event was also attended by the AJK Minister for Small Industries, Mrs. Taqdees Gilani, who reiterated the government’s commitment to promoting financial inclusion across the region. Organized under the theme ‘Financial Inclusion through Digital Means,’ PFLW 2025 aims to create awareness among the public regarding digital banking, responsible financial behavior, and access to modern financial services.

The week-long initiative includes workshops, interactive sessions, and awareness campaigns focused on strengthening financial capabilities at the grassroots level. The University of Azad Jammu and Kashmir remains committed to supporting national efforts that contribute to the financial empowerment and economic well-being of the community.