Program Learning Objectives

Program Learning Objectives
  1. To equip students with knowledge and practical skills in media production, including writing, editing, photography, audio/video production, and digital media creation.
  2. To foster media literacy, research and critical thinking skills to investigate, analyse media issues, content and their impact on society.
  3. To develop effective communication and presentation skills to analyse and present media related issues, trends, and audience behaviors.
  4. To make the students familiar with and capable of using current technologies relevant to the field of mass communication, including digital media tools and platforms.
  5. To instill a strong understanding of team work and ethical principles in mass communication.